QUOTE(Brookd @ Feb 21 2007, 04:13 AM)

I don't know if Roger Ebert is considered much of a reliable source around here (and I know he's not a BB emloyee or anything like that), but I thought these were some pertinent questions and answers on the subject of censorship and BB (taken from his website):...
...so anyway, here are your
specific titles bill, k?

ever feel like you are talking to a wall?
if you will remember (or look), i clearly stated in post #15 that blockbuster does and will not not stock "NC-17" movies. yet every title you referenced in roger's little diatribe was an "NC-17,"
but once again, we at no time requested/asked for or demanded a revised cut of any of the films mentioned. we simply would not have bought it/them. the end. i honestly don't know how i can state that more clearly. now, if the studios arranged (or strong armed or whatever) producers and directors for a revised edit to get the releases in more stores that's between them. personally, i think it's wrong for them to do so, but if they wanna "whore" themselves for the extra bucks, that's their business, not mine. but keep in mind, without the revenues generated from home video, many movies would never be made, video generates far more revenue and profits for the studios than theatrical. so it's quite possible the some of the films you mentioned would never have been "green lighted" (or made) without the concessions that you mentioned made for the home video releases. and fwiw, the phrase "blockbuster edit" is ebert's term, nothing that i have
ever heard used in the industry, at one time they were called "grocery store edits" when they were big in the rental business, many wouldn't even stock "R" rated titles. (btw, "hollywood video" has virtually the exact same policy re: "NC-17"/"X" as BV, so you are talking about roughly 75-80% (or approx 7,500+) of the video rental stores in the US that would not stock these titles if released exclusively as "NC-17")
here is a little more background on this issue (though i don't know why i bother). when wayne huizenga purchased BV from it's founder, david cook, the video industry was a bit, well... sleezy, fractured and had a horrible reputation. he saw an opportunity for a national chain and looked for ways to differentiate BV from the rest of the industry. one was big, bright, well lit free-standing stores in neighborhoods and high traffic areas. another was to be family friendly, the company's first taglines were "america's family video store," & "wow, what a difference" and a big part of that was a commitment to investors, partners and customers that BV would never carry "x-rated or "adult" product. to this day (at a cost of billions of dollars in revenue/profits) that has and is still being honored.
for some reason the MPAA, while copyrighting the "G, PG, PG-13 & R" ratings, never copyrighted the "X" rating and it became sort of taken over by the adult industry (and if "X" was dirty, "XXX" must be, well, 3 times dirtier, right?). many years later, after much prodding by the industry, the MPAA finally revisited the rating system and changed "X" to "NC-17" and we honestly thought we had found a loophole and could now start stocking legitimate product, by legitimate studios/directors/producers, should we choose (you may remember, such titlies as "last tango in paris" & "midnight cowboy" were orig "x" rated, both were later revised to an "R"). "henry and june" was the first "NC-17" major release, we bought heavily and it was renting well. about a month after it's release on video, jack valenti, then head of the MPAA, in an interview, stated that there was no difference in "x" and "NC-17," that it was just a copyrighted name for "x." that the exact same criteria was used, that the description "patently offensive content. unsuitable for children under 17 years of age" still applied. so based on that comment, the decision was made to pull "henry and june" and discontinue purchasing "NC-17" titles based on wayne's original commitment. and personally i find that decision hard to argue with, while i wish valenti had kept his mouth shut.
in the rating process, a film is submitted to the MPAA board, they review it and rate it based on certain (imho, antiquated criteria), the studio can then accept that rating or edit and resubmit. the system is very flawed with examples like; you can say f*uck once and a film can stll be rated "PG-13." if you say it twice, it's an automatic "R," if you say "f*ck" once in a generic or even violent context, it's a "PG-13" but in a sexual context, automatic "R." stupid huh? if a film, like dan's example of "orgazmo" is sent to the MPAA and gets a "NC-17" rating, that is the rating. period (unless resubmitted and re-rated at a later date). if it's obvious that it's going to get an "NC-17" and is pulled from the board the day before the rating is issued, even though it is obvious that will be the rating, it can be released as "unrated."
as far as the advertisement issue goes, that isn't editing, that is advertising. pure and simple. again, while personally i don't agree with it, product placement is a huge revenue producer for studios. you don't think it's written into most preliminary scripts that a character drive a ford, drink cokes, smoke marlboros and shop at blockbuster do you? this is a dirty little secret in hollywood, esp regarding the cigarette & liquor industries, since their advertising options are limited, they pay millions and millions to have their products placed, and yes, at times actually added/written into scripts.
i hope some of that helps, but i doubt it will. but, no. your examples were not films "edited" at blockbuster's request or demands. period. were they were business decisions made by studios & producers to maximize their return on investments? probably. is that our fault? nope. but, you would prob need to ask them about that.
now, i wonder how david bazan would feel if we posted a sign, or warned everyone that rented a movie that...
"PEDRO THE LION/DAVID BAZAN SUCKS! DON'T BUY HIS MUSIC!" in all of our stores, which, imho he does, even prior to reading your post.
and yes, netflix does "throttle" even to the point that they settled a potential class action lawsuit out of court to attempt to keep it as quiet as possible.