QUOTE(bivester @ Jul 15 2005, 10:09 AM)
QUOTE(BKLYNFRED @ Jul 15 2005, 10:43 AM)
Why is that "serving size" nonsense there? romanticism ... to make it seem what it's not.
because that is the way it is measured for comparative sales, year-over-year sales increases, etc. and it is has been considered the "industry standard" for measurement pretty much since the industry's inception. also, the 8 oz unit of measure can be used across the board w/all of their products from 8 oz bottles up to gallons of concentrate/syrup. it is simply a consistant unit of measure to guage sales volume. my guess is, that since the 8 oz measurement was already in use as a "standard serving", that it was just adapted to fit these consumer oriented/legal requirements after the fact.
everything is not a conspiracy against the consumer. again, it is my responsibilty to take care of my body. not coke's, pepsi's, kroger's or mcdonald's. if i'm to damn lazy to figure it out, or simply don't care enough to try...shame on me, not them.
If I used the word conspiracy, I mis-spoke. A CPG company's job is to move product and sell. Everything they do is to sell more. Everything that doesn't meet this end is stopped. Nobody is saying it's a conspiracy ... it's what they do. If you put a giant number next to "Calories", they will sell less soda. Period.
Industry Standard? That's another way of saying, "because that's how it is." Not an acceptible answer in my book. And never will be.
Profit is gained, in today's corporate food arena, by maintaining untrue images, occluding info and romanticizing shit that's bad for you. Plain and simple. Consumer's fault for falling into it? To an extent, but to believe it's just that simple is the height of gullability and reductionist thinking.